Pierre-Olivier Gendron

Co-Founder and President
The Pretty Ugly Company

Pierre-Olivier, the Co-Founder and President of The Pretty Ugly Company, has dedicated himself, alongside his partner, to the mission of combating food waste in the most effective manner possible—by crafting delicious products sourced entirely from the circular economy. With a presence in over 1,000 retail locations in Quebec, Pretty Ugly has saved over 200,000 pounds of vegetables since its establishment in 2022.