Select Page

OCTOBER 2-4, 2018

Quebec City Convention Centre, Canada


Senior Innovation Advisor, Bioenterprise Corporation Canada

“Alternative Protein Choices : where could we be going with proteins?”


Dr. John Kelly is the Senior Innovation Advisor, Animal Health at Bioenterprise. John will be working with the Analyst Team providing client-based advisory services to enterprises across Canada in the animal health and related sectors. John has an extensive background working with entrepreneurs and innovation in the life sciences, agriculture, food and bioeconomy sectors in domestic and international markets.

Throughout his career, he has sought to enable innovation and diversify agriculture and food opportunities throughout Canada and elsewhere. He has a wealth of experience in the private and public sector and has held various executive and Board of Director positions with start-ups and multinational companies, including KeliRo Company Inc., Life Sciences Ontario, Ontario South Coast Wineries and Growers Association, Ontario Genomics, Ontario Hazelnut Association, Ontario Lavender Association, MaRS Landing, Land O’Lakes, Ralston Purina, Rhone-Poulenc Canada Inc. and Aventis CropSciences Inc., as well as the Ontario Ministry of Agriculture, Food and Rural Affairs. Throughout his career, he has been focused on innovation development and implementation, actively advancing products and technologies in agriculture, food, biotechnology, pharma and the bioeconomy sectors.

John holds a B.Sc. (Agr). and Ph.D. from the University of Guelph and a Master of Science from the University of Alberta. John is also Adjunct Professor in the Department of Animal Biosciences and the Department of Plant Agriculture at the University of Guelph.


Proteins are an essential part of the diet, yet sources of protein in western society have been relatively limited. Traditional sources such as meats, eggs, and dairy are still consumed to a high degree, however consumer demand for alternative options is driving other sources and innovations to the frontlines of development. Plant proteins are increasingly being recognized for their importance, which has led to serious investments in new product and crop development as well as acceptance by many of the main-stream markets. Other protein sources are also starting to filter into the Western market, specifically Insect-based proteins that have been a long-time mainstay for many populations around the globe. Innovations in the development of cultured protein will open up new markets and put pressure on traditional protein sources as consumers become very mindful of where their food comes from, how it is produced and what the constituents are.



The international rendezvous on health ingredients that will be held from October 2 to 4, 2018, at the Quebec City Convention Centre in Canada. Anchored in Quebec City’s reputation for excellence in food and health, BENEFIQ is a must-attend event sparking synergy among scientists and industry professionals from this rapidly evolving sector.
An initiative of the Institute of Nutrition and Functional Foods (INAF)


Share This